92.1% of the families report that they would rather patronize one of our advertisers over a non-advertiser.
97.4% of the families still have the previous year's book in their home after one year. Our direct mailed customers' ads get year-round exposure.
42 times per year is the average the book is used in each household. The cost per exposure is outstanding.
70.9% of the families report that they consciously look to see who is advertising in their book. They have an interest in who is supporting their congregation.
74% of the families regularly patronize advertisers in their book. Our books are a targeted advertising media. The congregation members live near our advertisers. Keeping the advertiser's name out there so they can get new business and keep their current business is what we are all about.
98.4% of the families enjoy receiving the books. They keep the book and use the book year-round.
50% of the families report that they selected a business for a particular product or service because the business advertised in their congregation's Guide Book & Directory.
70.5% of the families find the Index of Advertisers useful. The Index listing is included in the price of the advertisement.
